When designing your web site a case has to be made to justify why we're taking it on. The case also stands as a record to refer back to if need be. Below is a case study example that is about a freelance digital designer who is looking to improve their website.
Jewel Edge Design (JED)
the acronym being my name
Beauty in the eye of the viewport
Digital design
Business/Portfolio website showcasing works to gain leads into digital design services on offer. I am leveraging full stack design because its services are scalable offering design solutions in part, or in overview of the entire brand strategy.
Brand Identity
Logo Design
Graphic Design
Web content, Image Editing, Campaign Creation, Typography
Product Design
UI/UX Design, Prototyping, Wireframing
This project was first built in 2016. The latest edition took 3 months to design and build.
v1.3
Published : Mar 2023
Current
v1.2
Published : Mar 2020
v1.1
Published : 2016
I manage the entire life cycle of the project, its upgrades and ongoing maintenance.
Brand Guardian
Brand identity
Web Content
Web Content, Image Editing, Campaign Creation, Colour Toning, Typography
Web Development
UI/UX Design, Prototyping
A freelance digital designer offering services from concept to completion. The aim is to grow the business working alongside a growing network of clients to develop brands, digital creatives & strategies.
The biggest challenge is turning visitors to leads. The site gets steady traffic and has a good size audience to showcase to.
How to maintain steady traffic
Keeping the audience engaged while attracting new visitors.
How to turn more visitors to leads
Finding clients who are a mutual fit.
The site has been entirely refreshed. To improve brand visibility I converted my logo from a .png image file to a combined .svg and text .html file. To wrap up - I applied a simple css animation to the logo's icon for effect. Layout adjustments on my portfolio page for improved user experience and better tracking of activity.
Brand Identity
.svg file format
Layout Improvements
Composition, typography
UI Design Themes
A range of themes using my wireframe.
I use this case study to figure out what I build, why I build it and when to expect its completion.
Before doing anything else, a case study determines whether or not a potential project is viable.
In this results section, details about the sites performance, after publication, are outlined.
And - serves as a measure of well the site has been designed and built.
Jewel Edge Design 2023
